Pop Mart Shares Surge 11% on Announcement of Mini Labubu Dolls

Shares of Chinese toy company Pop Mart soared 11% after CEO Wang Ning announced the upcoming release of mini Labubu dolls, signaling strong growth prospects for the company.

According to Bloomberg on the 20th (local time), Wang said during the earnings report that Pop Mart is likely to exceed its annual revenue forecast, and the company plans to launch the new mini Labubu doll series.

Photo: Reuters

Following the announcement, Pop Mart’s stock jumped to HK$310.60 (approx. ₩55,706) on the Hong Kong Stock Exchange, marking the largest single-day gain in four months and reaching an all-time high since the company’s December 2020 IPO.

Wang commented, “Amid the global craze for Labubu collectibles, even I could not accurately predict our revenue growth. At the beginning of the year, we aimed for annual revenue of CNY 20 billion (approx. ₩3.89 trillion), but now CNY 30 billion (approx. ₩5.84 trillion) seems very achievable.” He added that the mini Labubu dolls could be released as early as this week.

The strong investor response reflects growing enthusiasm for Pop Mart’s collectibles and the potential for continued international expansion.

Date: 2025-08-20

Reporter: 이주원