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'How bestsellers have changed during COVID-19 pandemic'



How bestsellers have changed during COVID-19 pandemic As people spend more time at home amid the prolonged COVID-19 pandemic, they are turning to books, which brought some changes to this year's book sales trends. The unprecedented situation (전례없는 상황) impacted how readers choose what book to read. Major Korean booksellers interpreted the interest readers took in education and investment as a response to(~에 대한 반응으로) difficult times as they try to navigate a path(방향을 구축하다) towards an uncertain future caused by the pandemic. Kyobo Book Centre, the largest bookstore chain in Korea, identified five key themes related to the popular books of 2020: Pandemic, Aloneness, Contactless, Stock Market and Education. This year's bestselling book from bookstores was "The Having: The Secret Art of Feeling and Growing Rich" by Lee Suh-yoon and Hong Joo-yun, reflecting people's interest(~의 흥미를 반영한) in generating economic stability. “Under the influence of(~의 영향 아래에) the pandemic, independent proprietors took a blow in business and workers have also been worried about possible restructuring. Due to such insecurity, people sought books about money management such as stock investment," an official of Interpark Books said. Coronavirus was a hot theme in the publishing industry. In February, a major COVID-19 outbreak hit Korea and people looked up information about this through books. Typically, about 20 books about infectious disease, virus or pandemic were released a year. However, the number spiked this year, going up to 392, ranging from economic and science books to(~에서 ~까지 걸치다) politics and children's books. As people spent more time home, cookbooks and interior decorating gained popularity. Readers also tried to take new hobbies through books. To minimize the spread of COVID-19, schools shifted to(~로 옮기다) online classes and books related to homeschooling also increased in sales. Both traditional broadcast media and online platform YouTube has a great impact on book sales. Books featured in tvN's "Nowadays Bookstore: I will read books," which ran from September 2019 to April 2020, are still selling well after the show finished in spring. Science author Carl Sagan's book "Cosmos" and Jared Diamond's "Guns, Germs, and Steel" were again in the spotlight after appearing on the book talk show. Also, Original novels of dramas or films also received much attention.

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